Social capital as one of the highest return on investments

The people you expect to show up for you... don't. And the ones you least expect become your biggest supporters. In this episode I tell you why the mere observers lose out. And the one framework that guarantees you're never the "observer" in someone's story!! I also break down the difference between Observers and Supporters (the two types of people who show up (or don't) the moment you start doing something even slightly unconventional). Whether that is like launching a business, posting online, or just going for the thing you've always talked about. I get into: → How common this is for anyone building... sadly so. → The SOCIAL CAPITAL most people don't see (psst, it's connecting with others) → Why being a supporter is one of the lowest-effort, highest-return moves you can make, because the people you show up for are the ones who take YOU with them when it counts → A simple framework for becoming a real supporter (not a networker) If you've ever felt like you were building alone, or wondered whether you're actually showing up for the people in your life, this one's for you. The Rules We Break is where entrepreneurship, behavioral science, and real talk collide, no BS, just the risks we take and the choices we make. New episodes every week! 🔔 Subscribe for interviews with everyday self-starters (not just the "already made it" crowd) + solo breakdowns like this one. 00:00 The highest return you've probably noticed 02:47 The Observers vs the Supporters 04:40 Social capital as the highest return on investment possibility 05:48 This is personal, I experience it too 07:32 Fitness app real life relatable story 08:33 5 step framework: how to actually become a supporter 11:46 What the return looks like #Entrepreneurship #BehavioralScience #SelfStarter #SmallBusiness #TheRulesWeBreak #PersonalDevelopment #SocialCapital #StartingaBusiness