102: How to Make Better Business Referrals: 3 Questions to Answer Before You Connect

In this episode of Business Networking & Referrals, Faithann Basore shares three questions people may silently ask when you recommend someone, along with conversational ways to answer them. You’ll learn how to give your recommendations more credibility, explain why a particular business fits their needs, and help a connection move forward without pushing for an outcome. In this episode: • How well do you know this business? Explain whether you’ve hired them, heard trusted testimonials, or referred others who had a great experience. • Is there something in this for you? Be transparent about referral incentives while sharing why you believe in the recommendation. • Why is this business right for me? Ask more questions so you can connect someone with a provider who fits their specific situation. • Bonus: What’s your track record? Learn when sharing your history of helpful recommendations can give someone more confidence. Faithann also explains why following up on past referrals strengthens future recommendations, how regular conversations with referral partners keep your information current, and when it’s time to step back and let someone decide. Before you create that group text or email, there’s one more step: get permission from both people and be clear about how you plan to introduce them. Thoughtful referrals can build goodwill with both the person receiving help and the business owner you recommend. Related episodes: Episodes 99 (https://open.spotify.com/episode/7DjM...) and 100 (https://open.spotify.com/episode/47Jq...) explore how approaching networking with a tourist’s mindset can help you feel more comfortable in unfamiliar rooms. Keep learning: Join The Networker’s Tour Guide Facebook group (  / networkerstourguide  ) for weekly live networking tips, opportunities to share your offers and events, and conversations about where members are networking. You don’t have to live in Oklahoma City to join. Go and network, my friend. I’m rooting for you.