Stop Chasing Revenue | Find the Money Hiding in Your Benefits

In this episode of Fixers & Founders, Tony and Forrest sit down with Butch Zemar, CEO of Elite Benefits of America, to rethink one of the largest and least understood expenses in business: employee benefits. For more than 20 years, Butch has helped business owners, CFOs, and HR leaders simplify healthcare, control costs, and make smarter benefits decisions. His core message is simple: benefits should not be something you scramble to deal with at renewal. With more time, better questions, and a stronger strategy, they can become a real business advantage. Butch also makes a compelling financial case for paying closer attention. Saving $1 million in health insurance premiums can have a much greater impact on the bottom line than generating the same amount in new revenue, especially once operating costs and margins are taken into account. In this conversation, we explore: • The hidden cost of reactive renewals: Why waiting until the last minute limits your options and creates unnecessary pressure. • Benefits as a bottom-line strategy: How reducing benefits costs can sometimes create more value than chasing additional revenue. • Retention and morale: Why weak benefits can quietly contribute to turnover, frustration, and lost productivity. • Better questions, better decisions: Why founders, CFOs, and HR leaders need to look beyond price and understand the broader strategy behind their plans. If employee benefits feel like an expensive annual headache instead of a strategic advantage, this episode is for you. Connect with Butch Zemar LinkedIn:   / butchzemar   Intro & Outro Music "Which One Is the Jellyfish?" by Aunt Cynthia's Cabin Used with permission under a non-exclusive license. Bandcamp: https://auntcynthiascabin.bandcamp.com Facebook:   / auntcynthiascabin   Instagram:   / auntcynthiascabin   Spotify: http://open.spotify.com/artist/5XoG0H...