01. The idea - Building A/B testing software from scratch

In this video series, we document the journey of building A/B testing software from scratch. We start with the idea, set up the development environment, design the data layer, build the first features, deploy the software, and maintain it after launch. The software will let users create split-URL experiments. A visitor lands on an original URL, receives an experiment variant, and is redirected to the correct version of the page. The software tracks exposures and conversions so users can compare the results.