Why Raising Prices Is the Scariest Thing You'll Do as an Agency Owner

The right way to put your prices up as an agency owner, without losing the clients you actually want to keep. Free tools and training: https://www.skool.com/gtfo What to fix first in your agency?: https://tinyurl.com/yckp56b SUMMARY In 12 years of running an agency, the hardest thing was never a pitch. It was asking my existing clients to pay us more money. I'd run the scenario in my head where every client says no and jumps ship, and I'm left with a business that no longer exists. What actually happened was that most clients said yes. One or two left, and they were nearly always the right one or two. In this video I cover how to know when you're ready, using pipeline value and close rate rather than waiting for a feeling that never arrives. What to do before you speak to anyone. How to run the increase in small batches, one to one, starting with a high-probability client. And what to do when someone says no. WHAT I COVER: 0:00 The scenario I ran in my head for 12 years 1:25 How to know when you're ready 4:45 What to do before you speak to anyone 7:35 How to actually run the increase 12:20 What to do when someone says no 14:30 Where to start KEY TOPICS: Raise your rates, agency pricing, how to increase prices with clients, price increase conversation, pipeline and close rate, agency profit, client retention, agency owner, running a marketing agency, business systems I'm Alex. I built a business over 12 years, sold it, and now I share the mistakes I made so you don't have to. So follow along if you're an agency founder. My goal is to help you cut your hours in half and double your pay. LET'S CONNECT:   / alexminchin