What Is UX Research? Simple Examples for Beginners | Ep 4

What is UX research, and how do designers find out what users really need? In this beginner-friendly episode, you'll learn how to understand user goals and problems with evidence instead of guesses, four simple research methods you can start using right away (user interviews, surveys, observation, and competitor analysis), and a step-by-step example: finding out why users abandon a checkout. No experience needed. 📺 This is Episode 4 of "UI/UX Design for Absolute Beginners", a 30-episode series that takes you from zero to your first design project. 📂 Full series playlist:    • UI/UX Design for Absolute Beginners   Previous episodes: ▶ Ep 1 — What Is UI/UX Design? Explained for Beginners:    • What Is UI/UX Design? Explained for Beginn...   ▶ Ep 2 — What Does a UI/UX Designer Actually Do?:    • What Does a UI/UX Designer Actually Do? (D...   ▶ Ep 3 — The 7 Principles of Good UI Design    • The 7 Principles of Good UI Design (With B...   Next: Ep 5 — The Complete UI/UX Design Process ⏱ CHAPTERS 0:00 Intro: the feature nobody used 0:32 What is UX research? Goals, problems & evidence 2:06 4 methods: interviews, surveys, observation, competitor analysis 4:24 Example: why users abandon checkout 6:17 Recap + next episode In this video: • What UX research is: user goals, problems, and feelings • Assumptions vs evidence • Qualitative (why) vs quantitative (how many) research • When to do research: before, during, and after launch • User interviews and how to ask better questions • Surveys: short, focused, and easy to answer • Observation: what people do vs what they say • Competitor analysis: learn, don't copy • Which method to use, plus 3 tips before you start • Example: using a funnel, a survey, interviews, observation, and competitor analysis to fix checkout abandonment • Findings vs insights The shop, apps, and numbers in the example are fictional and for teaching only. 💬 Which research method would you try first? Tell me in the comments! 🔔 Subscribe and turn on notifications so you don't miss the next episode. #UXResearch #UXDesign #UIUXDesign