S2 EP7 | AI is the New Audience

In this episode of On Air with Jackie Ware, Jackie is joined by Yuri Star, CEO of JONAH, for a timely conversation about one of the biggest shifts happening in multifamily marketing: AI is becoming a new audience. From how renters discover apartments to how websites need to evolve, this conversation explores what AI means for multifamily owners, operators, marketers, and onsite teams—and why preparing now could make all the difference in staying visible and competitive. The discussion looks at how AI is changing the apartment search from a traditional, keyword-driven experience into a more interactive conversation, where renters can ask questions, share preferences, and receive personalized recommendations. It also explores why accurate, accessible, real-time information is becoming more important than ever. In this episode, we discuss: 1. Why “AI is the new audience” and what that means for multifamily marketing 2. How AI is changing the way renters discover and evaluate apartment communities 3.Why apartment websites are more important than ever in an AI-driven search environment 4. The importance of accurate, real-time pricing and availability 5. How Answer Engine Optimization (AEO) can help communities provide definitive answers to AI 6. Why structured data and schema are becoming critical for multifamily websites 7. How FAQs and content marketing can help properties become more visible to AI 8. Why authentic storytelling and content can influence how AI understands a community 9. The evolving role of SEO as AI becomes part of the search journey 10. What multifamily owners should be asking their marketing partners and technology vendors about AI 11. The impact of AI on multi-touch attribution and understanding what actually drives leads and leases 12. How multifamily professionals can develop their AI skills and use AI as a business tool 13. Why the biggest risk may be waiting too long to start Whether you're an owner, operator, regional manager, marketer, or onsite team member, this episode offers a practical look at how AI is reshaping the multifamily customer journey—and what you can do today to prepare for what's next. The takeaway is simple: Ask questions. Ask your teams. Ask your vendors. And ask them to show you how they're preparing for AI. Be sure to like, subscribe, and turn on notifications so you never miss an episode of On Air with Jackie Ware. #Multifamily #PropertyManagement #ArtificialIntelligence #AI #MultifamilyMarketing #ApartmentMarketing #AEO #SEO #PropTech #DigitalMarketing #ApartmentLiving #Leasing #MarketingStrategy #PegasusResidential