The Oscars Lost 37 Million Viewers. So Why Is It Still Worth Millions?

Oscar ratings are nowhere near where they used to be. And yet the money around the show is still enormous. So what’s really going on? In this video, we look at how the Oscars actually make money—and why the business is much bigger than a few expensive commercials. There are broadcast rights, studio award campaigns, entry fees, red-carpet brand deals, luxury gift bags, and a growing amount of value tied to the Oscars name itself. The strangest part is that the trophy isn’t really the product. Prestige is. And Hollywood has built an entire business around making that prestige valuable enough for studios, advertisers, broadcasters, brands, and celebrities to keep paying for it. If you enjoy videos about hidden business models, strange economics, and how familiar industries really work, subscribe to Quietonomy for more deep dives. #Oscars #AcademyAwards #Hollywood #Business #Economics #BusinessDocumentary