How to Use HubSpot for Email Marketing | Complete Tutorial 2026

Want to learn HubSpot email marketing from start to finish? In this complete HubSpot Email Marketing Tutorial for beginners, I'll show you how to use HubSpot to create, send, personalize, automate, and analyze your email marketing campaigns. Whether you're completely new to HubSpot, moving from another email marketing platform, or already using HubSpot CRM and want to start using its email marketing tools, this step-by-step tutorial will help you understand how email marketing works inside HubSpot. HubSpot's marketing email tools allow businesses to create regular marketing emails, automated emails on eligible plans, and Blog/RSS emails. You can also use HubSpot for segmentation, personalization, email automation, lead nurturing, email analytics, and more. In this tutorial, we're not simply going to create one email and stop there. We're going to look at the complete HubSpot email marketing process, including how your contacts, segments, marketing emails, forms, personalization, automation, and reporting can work together. In this HubSpot Email Marketing Tutorial, you'll learn how to: ✅ Set up HubSpot for email marketing ✅ Understand marketing contacts in HubSpot ✅ Organize your email marketing contacts ✅ Create and manage contact segments ✅ Create marketing emails in HubSpot ✅ Use the HubSpot drag-and-drop email editor ✅ Design professional marketing emails ✅ Create email subject lines and preview text ✅ Personalize emails using HubSpot CRM data ✅ Use personalization tokens ✅ Add images, buttons, links, and CTAs ✅ Create newsletters in HubSpot ✅ Create email campaigns ✅ Send and schedule marketing emails ✅ Create automated marketing emails ✅ Use HubSpot workflows for email automation ✅ Build email nurture sequences ✅ Segment contacts for more relevant emails ✅ Manage email subscriptions and preferences ✅ Improve your email marketing deliverability ✅ Analyze email opens and clicks ✅ Understand HubSpot email analytics ✅ Measure email campaign performance ✅ Use HubSpot email reporting ✅ Build a better email marketing system inside HubSpot HubSpot's current email marketing platform includes tools for professional email creation, templates, CRM-powered personalization, AI-assisted content, segmentation, automation, and performance analysis. The goal isn't simply to learn how to send an email in HubSpot. By the end of this tutorial, you should have a much better understanding of how you can use HubSpot to build an email marketing system that captures leads, organizes your audience, sends more relevant communication, nurtures potential customers, and measures the results. 📞 Need Help With HubSpot Email Marketing? If you're watching this tutorial because you're trying to set up HubSpot email marketing for your business, or you already use HubSpot but need help improving your email marketing system, our team can help. We can look at how you're currently managing your contacts, segmentation, email campaigns, automation, lead nurturing, and overall email marketing process and discuss what you may need to improve. 📅 Book a FREE Discovery Call If you'd like to discuss your HubSpot email marketing setup with our team, you can book a free discovery call below. Book Your Free Discovery Call: : https://www.crminstructors.com/free-c... During the call, we'll learn more about your business, what you're trying to accomplish with HubSpot, and the challenges you're currently experiencing. 💬 Have a HubSpot Question? If you have a question about something covered in this tutorial, or you'd like to learn more about working with us, feel free to reach out or you can leave a comment below. 📧 Email: contact@crminstructors.com We'd be happy to hear from you. ⏱️ Chapters 00:00 Introduction 01:23 What Is Email Marketing in HubSpot? 04:00 How to Connect Your Email Sending Domain in HubSpot 07:33 How to Connect Gmail to HubSpot 09:42 How to Install the HubSpot Gmail Extension 12:57 How to Create Email Subscription Types in HubSpot 14:43 How to Set Up Double Opt-In in HubSpot 20:38 How to Add Your Email Footer Address in HubSpot 22:00 How to Create a Form in HubSpot 30:50 How to Create Custom Properties in HubSpot 40:08 How to Import Contacts into HubSpot 45:44 How to Create Segments and Lists in HubSpot 53:00 How to Send One-to-One Emails in HubSpot 54:30 How to Create Email Templates in HubSpot 59:51 How to Create Marketing Emails in HubSpot 1:16:57 How to Set Up Email Sequences in HubSpot 1:38:36 How to Set Up Email Workflows and Automation in HubSpot 2:00:00 HubSpot Email Analytics and Reporting