Are the hyperscalers coming for your services revenue? | The AI Take, Ep 11

AWS has announced a billion dollars for forward deployed engineering: AI engineers working directly inside end user customers. Michael Chanter's take this week is that this is not a land grab so much as a consequence. The infrastructure money is spent, the ROI has not shown up in the customer yet, and the partner channel has not been fast enough to deliver it. In Episode 11 of The AI Take, Sidney Minassian and Michael work through what that means for partners who assumed the vendor would always build the capability and leave the delivery to them. They cover why this platform shift is moving faster than the ones before it, why the vendors cannot afford to wait, and what a partner should actually do about it this quarter: a clear services offer in market, a services catalogue the whole team can sell from, and the ability to respond while the customer is still asking. Chapters 0:00 Intro 0:30 Today's take 2:23 Are they coming for the channel 3:12 We have seen this before 5:30 Guidance to partners 6:32 Do it now 8:38 The open door 10:56 What partners are missing 11:51 The cadence of change 13:11 Wrap up #AI #Channel #Presales #GoToMarket #AWS #1KE #TheAITake About 1KE: 1KE is the presales autopilot for technical sales teams. It turns discovery calls, emails, and technical documents into structured requirements and customer-ready solutions in minutes, so teams can respond while the deal is still warm. Learn more → https://1ke.ai Michael →   / michaelchanter   · https://x.com/1keceo Sidney →   / sidneyminassian   Follow 1KE →   / 1ke-ai