What makes an Award-winning art director? | Winners Roundtable | LIONS

What does it take to be a Lion-winning art director?​ At our Winners Roundtable, we spoke to four of the industry's leading art directors who've been there to find out about their craft, careers and creativity – plus behind-the-scenes insights into their winning work.​ See the featured work here: https://on.lions.co/cl26-winners-spot... Art directors:​ Fernando Valladares | Head of Art, McCann Peru​ Julia Holtback Yeter | Art Director, Forsman & Bodenfors Sweden​ Claudius Keng | Creative Group Head, BLKJ Havas Singapore​ Leomerish Gale Leyco | Senior Art Director, Memac Ogilvy UAE​ Chapters: 00:00 - 1:07 - Intro 1:07 - 4:40 - What is an art director? 4:40 - 9:05 - What is taste? How have you built yours? 9:05 - 11:45 - What's your creative process? 11:45 - 13:47 - Where do you go for inspiration? 13:47 - 14:42 - What's a creative habit you live by? 14:42 - 21:48 - What's the first piece of work you remember being proud of? 21:48 - 25:05 - 'The Thousand Sponsors of Muni' 25:05 - 29:24 - 'Explore Your Story' 29:24 - 36:16 - 'Rooftop Revival' 36:16 - 40:41 - 'IKEA Affordable Masterpieces' 40:41 - 44:37 - Advice for up and coming designers and art directors ​About Cannes Lions:​ Cannes Lions is home to the world’s most prestigious advertising awards. Taking place every June in Cannes, France; it’s where creatives and marketers from around the world come together to celebrate history in the making.​ Register your interest for Cannes Lions 2027: https://on.lions.co/cl26-ryi-yt​ Follow us:​ Instagram:   / ​   LinkedIn:   / cannes-lions-international-advertising-fes...   Explore more Lion-winning work: https://on.lions.co/cl26-ltw​