KITH Founder: How to Build a Brand With Cult-Level Loyalty

Learn more about the Kinnect Foundation, Kith's nonprofit. → https://kinnectfoundation.org/ Ronnie Fieg is giving you The Kith Playbook, seven decisions behind the brand from no paid ads to stores worth the trip → https://openresidency.com/ronnie-fieg... Ronnie Fieg launched Kith 15 years ago and scaled it into a global fashion and footwear business without outside capital, paid advertising, influencers, or traditional wholesale channels. We get into the BMW and Armani collaborations, how Ronnie approaches brand coherence across lines as different as Kith Treats and golf equipment, and what putting together the 15-year archive book taught him about the real cost of building a lasting brand. 🔗 RONNIE FIEG Website: https://kith.com/ Instagram:   / ronniefieg   Instagram (Kith):   / kith   Download the Kith App: https://kith.com/pages/kith-app 🎙️ OPEN RESIDENCY Instagram:   / openresidency   Instagram:   / markbrazil   LinkedIn:   / markmastrandrea   Website: https://openresidency.com/ Email: info@openresidency.com ⏱️ CHAPTERS 00:00:00 Trailer 00:01:08 What 15 Years on the Sales Floor Taught Him 00:10:17 The Difference Between Taste and Style 00:17:57 The Golf Collab He Almost Said No To 00:21:45 The 2007 ASICS Shoe Nobody Recognized 00:29:00 Why He Walked Away From 800 Visitors a Day 00:39:10 Six Samples to Get One Hoodie Right 00:43:46 Give People More Than What They Pay For 00:51:16 He Still Buys 6 to 8 Pairs of Shoes a Week 00:57:18 The New Luxury Is Emotion, Not Price 01:02:39 Why Kith Spends on Stores, Not Ads 01:10:11 Why Kith Drops Something New Every Monday 01:13:59 The BMW Poster That Became a Collab 01:19:54 The Ideas BMW and Coca-Cola Said No To 01:27:33 The Trips Where Nobody Is Asked to Post 01:32:03 Why Giorgio Armani Is His Proudest Collab 01:36:14 From Lifelong Fan to Knicks Creative Director 01:46:53 What Building Kith Has Cost Him 01:52:44 How Kith Mentors High School Students 01:54:12 Every Kith Shoe in One Book 01:56:44 Where Kith Goes in the Next 15 Years 01:59:14 Quickstrike Questions