Fuelling the New Age of B2B GTM with AI and Automation

From the #SaaStockUSA Scale Stage, Matt Cretzman, Founder & CEO at Stormbreaker Digital is joined by Scott Ernst, CEO at Drift, as they have a fireside on Fuelling the New Age of B2B GTM with AI and Automation. GPT is arguably the most common three-letter acronym we’ve seen across the internet in recent months. The launch of ChatGPT and other generative artificial intelligence (AI) advancements has forced business leaders to rethink the role AI plays in their industries. How can AI make businesses more efficient, and how does GPT differ from (and enhance) other artificial intelligence solutions on the market? SaaS is no exception and as a market fueled by innovation, we're no stranger to the power of AI as an accelerant in generating leads, closing deals and increasing revenue. In this fireside chat, Matt interviews Scott Ernst, CEO of Drift, the Conversation Cloud Company and a pioneer in Conversational AI. Scott will take the SaaStock stage to share how SaaS leaders can implement AI to fuel their broader go-to-market strategies, increase sales rep productivity and augment existing talent to start seeing more revenue, faster. Scott will share tangible actions and learnings from his own journey helping SaaS companies scale and win in competitive markets. When it comes to transforming B2B buying and personalizing digital experiences, humans and AI work better together to deliver the right conversation, in the right place at the right time. Don't miss the conversation. ~~~~~~ ==================== SaaStock 2023: 16-19 Dec 2023 | RDS, Dublin "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine Redeem your ticket before the next price increase: https://www.saastock.com/saastock-202... ~~~~ Instagram:   / saastock   Facebook:   / saastock   Twitter:   / saastock   LinkedIn:   / saastock