Webinar - How to Use Reviews in Advertising | Feefo

This webinar show you how to use verified reviews and ratings in your ads to build trust earlier in the customer journey and improve campaign performance. We explore where reviews can be displayed across paid media and the impact they can have on click-through rates and engagement. We'll also share examples from brands already doing this, along with practical tips and best practice guidance. In short, we cover why reviews matter in advertising, where to use them, and how to make them work harder for your brand. 0:00 - Introduction to the Webinar 0:13 - Meet the Speakers 0:37 - Agenda Overview 1:41 - Navigating Consumer Scepticism with Trust Signals 4:01 - The Trust Advantage: The cost of Inaction 6:32 - The Gender Research Divide 7:22 - Generational Demographics 8:57 - Reviews Are Your Hidden Advertising Margin 10:37 - Solmar Villas: A Business Perspective 14:52 - Which Channels to Use for Social Proof 15:49 - Choosing the Right Social Proof for Your Objectives 16:31 - What Does Good and Bad Look Like? Top Tips from Feefo 18:34 - 30 Day Getting Started Plan 19:39 - Q&A Session: Best Practices and Recommendations Learn more about Feefo's Trust Advantage research: https://eu1.hubs.ly/H0y8Whb0 Download your Feefo marketing assets: https://eu1.hubs.ly/H0y8Wgq0