Knowing What To Do Vs. Knowing What Matters

Find out more about our high-touch accountability program: https://everydayeffectiveness.com/wca/ Effective Business Decision Making requires looking past generic advice to evaluate your unique operational context. Tonya Kubo and Gwen Bortner examine why standard business best practices often fail when applied without considering your business stage, resources, and specific goals. You'll learn how to distinguish between valid information and genuinely useful strategies for your enterprise. They also discuss why choosing what not to do is a critical leadership skill as your company scales. Discover how to stop reactive firefighting and start making high-impact choices that align with your long-term vision. Chapters: 00:00 Hookline 01:54 Context Matters More Than General Advice 03:33 Data Always Beats Information 05:19 Valid Information Isn't Always Useful 13:05 Avoid Working Out of Context 18:58 Solve Root Causes Instead of Symptoms 24:02 Experience Can Create Blind Spots 24:59 Leadership Means Choosing What Not to Do If you found this episode helpful, give us a thumbs up 👍, subscribe, and share your thoughts in the comments! 🔔 Don’t miss our next episode: Learn how to balance personal and professional priorities to build a sustainable business. 💡 GET NOTIFIED OF NEW RELEASES: https://www.thebusinessyoureallywant.com 💡 Subscribe to our GEARshift newsletter: https://pages.everydayeffectiveness.c... Connect with Gwen on LinkedIn:   / gwen-bortner   Connect with Tonya almost everywhere: LinkedIn:   / tonyakubo   Facebook:   / authortonyakubo   Instagram:   / tonyakubo   Twitter/X: https://x.com/tonyakubo Threads: https://www.threads.net/@tonyakubo