How to Use AI for Competitive Search Analysis (Webinar)

Black Friday promotions can show up in competitor ad copy as early as the start of October. See how to catch them with AI and GrowByData Compass. In this webinar, Andy Komack (VP of Customer Success, GrowByData) and Prasanna Dhungel (co-founder, GrowByData) show how to connect GrowByData Compass to Claude, ChatGPT and Microsoft Copilot Studio, then ask questions of your own search data. You'll see four live use cases: competitor promotions in text ad copy, an SEO battle card, brand conquesting and merchant listing comparisons. The session ends with a live Q&A on holiday campaigns and AI citations. Chapters 0:00 Welcome and what we'll cover 1:05 What GrowByData does 2:25 Meet Andy Komack and how Compass is built for AI 5:22 Live in Compass: categories, labels and filters 8:42 Poll: which AI tool do you use for analysis? 9:15 What MCP is and how Compass connects 11:05 Demo: from one question to a dashboard in Claude 13:57 Poll results 14:19 Use case 1: competitor promotions in text ad copy 17:54 Use case 2: an SEO battle card 21:25 Use case 3: brand Conquesting 23:55 Use case 4: merchant listings in Copilot 24:47 Live Q&A: holiday campaigns and AI citations 27:13 Next steps and follow-ups Book a demo or audit: https://growbydata.com/talk-to-expert/ MCP setup videos: https://growbydata.com/videos/mcp/ #SearchIntelligence #CompetitiveIntelligence #AISearch