Seller Won’t Lower the Price? Exact Script for Real Estate Agents

What should a real estate agent say when a seller refuses to lower the price? In this video, I share the exact seller price-reduction conversation I use to explain the market data, protect the client relationship, and help the seller make an informed decision without feeling pressured. You’ll learn how to: Identify the seller’s real priority: price or timing Use showings, feedback and competing listings to guide the conversation Determine whether exposure, presentation or price is the real problem Respond to common seller pricing objections Present options without issuing an ultimatum Establish a specific checkpoint for the next pricing discussion I also address common objections, including: “I don’t want to give my house away.” “We already reduced the price.” “Can’t we just wait?” “I need to walk away with a certain amount.” I’m Rita Lewis, a Texas real estate agent and former corporate trainer. Agent Systems with Rita Lewis provides practical real estate scripts, systems and real-world strategies to help agents manage clients, listings, follow-up and closings with greater confidence. Subscribe for practical agent systems and client-conversation scripts:    / @agentsystemswithrita   CHAPTERS 00:00 What to say when a seller won’t reduce the price Step 1: Clarify the seller’s goal Step 2: Let the market data lead Step 3: Identify the real problem Step 4: Read the listing activity Step 5: Present the available options Common seller pricing objections Step 6: Set the next checkpoint The complete seller conversation script *This content is provided for educational purposes. Agents should follow their brokerage policies, local regulations and applicable real estate laws. #RealEstateAgent #ListingAgent #RealEstateScripts