Marketing From Zero: Do This Before Building Partnerships | PartnerPath Ep. 5

Starting from zero in marketing? Before you chase partnerships, you need a foundation. In this episode of the Partner Path Podcast, Ashley from Small Town Marketer breaks down what she’s seeing with new entrepreneurs hitting the same marketing wall, from a holistic wellness practitioner to a metal fabrication business owner. You’ll learn how to: ✅ Answer “Why you and why now?” so your story actually lands ✅ Stop talking to everybody and build ideal customer personas (with a real example) ✅ Map your marketing and sales funnel from awareness to decision ✅ Spot latent pain vs. active pain in your customers ✅ Know your numbers: break-even, saving 25-30% for taxes, and tiered offers that move buyers from “maybe” to “yes” ✅ Use pains, gains, and motivations to make every piece of content add value (no marketing slop) Plus, a peek at the Marketing Prioritization Kit: a four-sprint framework (ICP, funnels, content, 90-day roadmap) built for people starting at zero. Once you know who you are, who you serve, and what you can afford, you’re ready for the bridge to partnerships.