MARKETING || CONSUMER BUYER BEHAVIOUR

This video provides a clear and informative introduction to MARKETING AND CONSUMER BUYER BEHAVIOUR, examining how individuals make decisions about purchasing, using, evaluating, and disposing of products and services. The lesson explores the meaning, nature, and importance of consumer buyer behaviour and examines the various factors that influence consumers’ purchasing decisions, including cultural, social, personal, psychological, and situational factors. It also discusses the consumer buying decision process, from recognising a need and searching for information to evaluating alternatives, making a purchase decision, and assessing the product after purchase. This video is particularly useful for students of Marketing, Business Administration, Management, and related disciplines who are preparing for examinations, revising lecture materials, or seeking a deeper understanding of consumer decision-making and marketing strategy. Watch, learn, and subscribe to Academic Excellence TV for more educational videos, marketing lessons, academic tutorials, and study resources.