Marketing After Hours Ep 5 with Mpho | AI is here... are we using it well?

AI is everywhere right now. 👀 In business conversations, networking events, marketing meetings and especially on social media, everyone seems to be talking about it. And honestly? I get it. AI can be incredibly useful. But I've also started noticing something… A LOT of the content we're seeing online is starting to sound exactly the same. The same hooks. The same “5 ways to…” posts. The same polished captions. The same corporate-sounding language. So in this episode of Marketing After Hours, we're talking about AI in marketing and business, not from a here are 10 AI tools you need to use” perspective, but from the perspective of how we're actually using it. We'll talk about: • Why AI can be such a powerful tool for small businesses • The problem with relying on AI to create all your content • Why so much AI-generated content sounds the same • Using AI to enhance your thinking instead of replacing it • How to give AI enough context to actually sound like YOU • The difference between using AI efficiently and taking shortcuts • What becomes valuable when everyone has access to AI • And whether we're slowly outsourcing the personality of our businesses to a chatbot 😂 I'm very much pro-AI. I use it myself. But I don't think AI should become your marketer, your strategist or your voice. Your business still needs YOU. Because in a world where everyone can generate content, being recognisably yourself might just become one of your biggest advantages. Marketing After Hours is a casual marketing and business conversation hosted by Mpho Chakale of Butters Communications. No corporate fluff. Just honest conversations about marketing, business and what we're seeing out there. Don't just exist. Thrive. #MarketingAfterHours #aiinmarketing #artificialintelligence #digitalmarketing #smallbusinessmarketing #ButtersCommunications #marketing #business