90% Founders WASTE Money on Ads? Save 60% Ad Budget (Real Strategy) | TFD

In this episode of The Founder’s Dream, we sit down with Devjeet Singh, CEO & Founder of Conversion Perk, to uncover the real truth behind digital marketing agencies, ad spend wastage, and how founders can actually generate revenue—not just clicks and impressions. If you are a startup founder, D2C brand owner, or marketer struggling with ads, this podcast will completely change your perspective on marketing. Devjeet shares shocking insights into how many agencies mislead clients by charging for senior expertise but delivering junior resources, why most ad budgets get wasted, and how businesses can fix marketing leakages to improve ROI. We also dive deep into real case studies where businesses increased leads, improved conversions, and reduced marketing costs by 60% just by optimizing strategy and targeting. This podcast covers everything you need to know about: Dark truths of digital marketing agencies Why most ads fail despite high budgets Difference between busy marketing vs result-driven marketing How to identify and fix marketing leakages Step-by-step funnel strategy for D2C brands How to improve lead quality and conversions Why product matters more than marketing Real examples of brands like Mamaearth, WOW Skin Science & Byju’s How to choose the right marketing agency Common mistakes founders make in ads & targeting Devjeet also explains how small changes in targeting, audience selection, and funnel building can drastically improve results without increasing budget. If you are running ads on Meta, Google, or Amazon—or planning to start—this episode will help you save money, increase ROI, and build a sustainable marketing system. This is not just a marketing podcast—it’s a masterclass on how to think about growth, product-market fit, and long-term brand building. Watch till the end to learn how to: Reduce wasted ad spend Build a profitable marketing funnel Scale your business with the right strategy ----------------------------------- Follow Mr. Devjeet Singh: Website: https://www.conversionperk.com/ LinkedIn:   / devjeetsingh   Instagram:   / devjeet   ----------------------------------- Follow Abhishek Vyas : LinkedIn:   / abhishek-vyas-myhaulstore   Instagram:   / abhishekvyas2020   Website: https://thefoundersdream.in/ https://abhishekvyas.org/ Check out my book: Aapki company ka ant hona tay hai Link: https://amzn.to/4eo4Lxm --------------------------- 📌Refer to These Chapters To Navigate The Video According To Your Interest: 00:00 - Introduction 03:30 – Fake Experience & Resource Scam in Agencies 04:41 – Fake Certifications & How Agencies Mislead 05:18 – How to Choose the Right Marketing Agency 06:24 – Why Founders Feel Marketing is a Waste 06:59 – Case Study: Improving Leads & Conversions 08:11 – Where Ad Budget Gets Wasted 08:48 – AI Campaign Mistakes & Wrong Targeting 09:23 – 300 to 400 Leads Growth Strategy 10:04 – How Agencies Save More Money Than They Charge 10:39 – Biggest Marketing Mistake Founders Make 11:44 – Mamaearth vs WOW: Same Product, Different Branding 12:50 – Byju’s Case Study: Marketing vs Product Failure 13:52 – Product vs Marketing: What Matters More? 15:28 – Real Product Cost Breakdown (₹500 Product Example) 16:41 – Why Repeat Customers Decide Growth 17:41 – Smart vs Clever Marketing 19:02 – Common Marketing Fundamentals Explained 20:13 – Targeting Mistakes (Dentist Example) 21:50 – Busy Marketing vs Result-Driven Marketing 22:50 – Biggest Marketing Leakages Explained 23:55 – Importance of Intent in Marketing 24:26 – Real Case Study: Interior Design Ads That Worked 25:24 – Why “Guaranteed Results” is a Red Flag 26:29 – Google Ads, SEO & Amazon Growth Tips 27:33 – How to Reduce 60–70% Ad Spend Waste 28:41 – Smart Audience Targeting Strategy 29:09 – Importance of Conversion Tracking 29:39 – Why Ads Fail Without Trust Building 30:48 – Website Trust Factors Before Running Ads 31:17 – Amazon Strategy for New Sellers 32:21 – Why You Shouldn’t Compete with Big Brands Initially 33:23 – Marketing Creativity Examples (McD vs Burger King) 35:48 – Step-by-Step D2C Growth Strategy (Meta Ads) 38:04 – Funnel Strategy Explained (Awareness → Conversion) 39:21 – ROAS & Break-Even Calculation 40:21 – Non-Negotiable Rules Before Hiring Agency 41:31 – Why Agencies Should Ask Questions 42:04 – Final Advice for Founders & Marketers #tfd #businesspodcast #podcast #thefoundersdream #digitalmarketing #businesspodcast #hindipodcast #thefoundersdream #startupindia #marketingstrategy #metaads #googleads #d2cbrand