Smoking is.... Back, Baby?

Smoking is back, and I need someone to explain it to me. I'm joined by fashion designer, certified it-girl, lover of a cheeky cigarette, Desiree, to unpack why Gen Z is suddenly obsessed with an aesthetic that's back in a major way. We get into the Charlie XCX and Kylie Jenner of it all and whether this whole thing is actually wellness culture’s fault. And because you need the facts, I also test out nicotine gum for research purposes. For you guys. Follow Desi: @desid and @SWFBoutique Highlights: Kylie Jenner on the cover of Vanity Fair Smoking The “Cigfluencer” accounts with six-figure followings Pinterest searches for smoking are climbing 70% The real science behind nicotine and cognitive function The takeover of Zyn pouches, and the marketing loophole letting Big Tobacco pay influencers to make addiction look aesthetic Craving wellness content that doesn't make you feel worse about yourself? Subscribe to the Wellness, Allegedly newsletter for the inside scoop on new episodes, dinner-party-worthy research, and whatever weird thing I've decided to investigate that week. No judgment, just the fun stuff. Sign up so you don't miss it! https://wellnessallegedly.beehiiv.com/ Follow & Support: Instagram: /wellnessallegedly TikTok: /@sallyallegedly YouTube: /@wellnessallegedly Spotify: https://open.spotify.com/show/5LC4hMM...