Introducing AdCP: The Open Standard for Agentic Advertising

The official launch video of a new industry protocol, AdCP. Hear from the pioneers building the future advertising as agentic AI transforms the ecosystem. The speakers dive into the technical architecture of AdCP, share a live demos of the protocol in action, and discuss the transformative impact of this technology. Event line up includes: Welcome | Amanda Devito, CEO, Butler/Till The Agentic Era | Anne Coghlan, COO, Scope3 Intro to AdCP | Bosko Milekic, CPO, Optable The Protocol in Action | demo from Swivel and Scope3 Industry Impact | Terry Kawaja,CEO, Luma partners What’s Next | Kyle Dozeman, CRO, PubMatic