Hormozi’s Team Called Back in 45 Seconds. Do You? ft. Seb Brantigan | DBSS Digital

Will AI kill marketing agencies? Seb Brantigan has spent nearly a decade building marketing systems for coaches, consultants and events businesses, and his answer is more specific than yes or no. Some agency services are about to get hit hard. Others still need a human who's done it before. In episode 9 of Shake Pods, Sohail Shaik sits down with Seb, also known as The Britpreneur, co-founder of DBSS Digital (https://dbssdigital.co.uk/) and author of Social Marketing Success. Seb went from a finance job at Suffolk County Council, and a redundancy he says he almost wished for, to running a done-for-you AI and automation agency with his business partner Sam Druce since 2021. We get into what's actually working in 2026. A free event funnel his team built in days with AI instead of weeks, which grossed $20,000 in optional upsells. Why WhatsApp is seeing open rates as high as 80% and reply rates as high as 60%. And what Alex Hormozi's team calling a new lead back in 45 seconds tells you about speed to lead. Seb also explains how to get your business recommended by ChatGPT and AI search, why cost per lead is the most overrated metric in marketing, how to get better quality leads out of Meta ads, the four step AIDA framework from his book, and why campaigns fail even when the ads are working. Then rapid fire, including the one question Seb couldn't answer. What you'll learn: ▸ Which agency services AI will hit hardest, and which still need a human ▸ The simplest conversational AI setup that drives sales for a service business ▸ How to make voice AI work in the UK, where people don't answer unexpected calls ▸ Getting found by AI: Bing, Google Business Profile, Reddit and the pages on your site ▸ Lookalike audiences and qualifying questions to fix poor quality Meta leads ▸ Why founders should document rather than create, and when to clone yourself with AI 📘 Get Seb's book, Social Marketing Success: https://www.amazon.co.uk/Social-Marke... 🎧 Connect with Seb Brantigan LinkedIn:   / sebbrantigan   Instagram:   / sebbrantigan   DBSS Digital: https://dbssdigital.co.uk/ 🎙️ Connect with Sohail Shaik | Shake Pods LinkedIn:   / sohailshaik   Instagram:   / shake_talks   TikTok:   / shake.talks   ⏱️ Timestamps 0:00 · Preview 0:45 · Intro: meet Seb Brantigan, The Britpreneur 1:37 · From council finance job to marketing 4:26 · Rich Dad Poor Dad and the four quadrants 6:17 · What's changed in marketing, and the trust recession 8:47 · Can technology improve conversion rates? 11:35 · Will AI kill marketing agencies? 13:47 · How AI handles 150 to 200 events a year for one client 16:33 · Why voice AI is harder in the UK 20:06 · Is AI ready for cold calling? 22:14 · The easiest conversational AI win for any business 24:28 · Speed to lead: 45 seconds vs 2.5 minutes 27:51 · What DBSS Digital does, and a $20,000 funnel built in days 30:24 · Cost per sale, not cost per lead 32:51 · Best channels in 2026: WhatsApp and Meta ads 33:58 · How to get recommended by ChatGPT and AI search 39:41 · Social Marketing Success and the AIDA framework 41:35 · What Seb would change in his book today 43:34 · Does AI generated content convert? 45:58 · What content founders should actually make 52:38 · AI avatars: cloning yourself with HeyGen and ElevenLabs 54:26 · How to get more leads 57:16 · How to get better quality leads from Meta ads 1:00:25 · Why campaigns and CRM projects fail 1:03:07 · Lessons for first time agency founders in the UK 1:05:37 · What's next for DBSS Digital 1:07:13 · Rapid fire round #ShakePods #MarketingAgency #AIMarketing #MarketingAutomation #DigitalMarketing #LeadGeneration #SpeedToLead #WhatsAppMarketing #MetaAds #Entrepreneurship #UKBusiness #SebBrantigan #DBSSDigital #ShakeTalks