Spotlight - Episode 37 - Making Sh*t at the Speed of Light: AI, Creative, and the Velocity Trap

AI can generate 50 ad variations in an hour. But is it producing better work, or just more of it? On this episode of CMA Spotlight, Derek Hovinga and Marc Binkley sit down with Pradeep Balasubramanian, who works in Gen AI and performance automation at ATB Financial. Pradeep works where creative judgment, AI-enabled workflows, and full-funnel measurement meet, and he makes the case for slowing down so AI builds quality instead of volume. We get into why "accuracy before speed" should be every team's first gate, what platforms like Meta Andromeda can and can't see about your business outcomes, and why the creative brief may matter more now than ever. Pradeep also shares how he gets AI to "interview him like a reporter" before generating anything, why compliance is a feature rather than the final boss, and why the same creative should never run on every platform. Follow Pradeep's newsletter: No Easy Answers   / no-easy-answers-7463297449139331072   CMA Spotlight is a podcast from the Calgary Marketing Association, featuring the people shaping marketing in Calgary and beyond.