How do OTT businesses work? | Digital Rights | Srinivas Balabommala | Pranavi Varma

The Film industry has changed. The screens have changed. The business of storytelling has changed. But what makes a story worth acquiring, investing in and putting in front of an audience? In this episode of Acts of Purpose, we sit down with Mr. Srinivas Balabommala, Acquisition Head at aha, the first Telugu regional OTT platform, for a deep dive into 25 years of witnessing, navigating and understanding the entertainment industry. From the evolution of theatrical cinema to the OTT revolution, from content creation to content acquisition and from creative instincts to commercial realities, this conversation goes beyond the screen to uncover the decisions, shifts and industry insights that shape what audiences watch. What does it take to recognise the right content? How has the business of cinema transformed? Where do creativity and commerce meet, and what can the next generation of storytellers learn from those who have seen the industry evolve firsthand? This is more than a conversation about entertainment. It's a look into the business behind the stories, the thinking behind the decisions, and the evolution of an industry that continues to reinvent itself. 🎬 For filmmakers, writers, producers, entrepreneurs, and everyone curious about what makes the entertainment industry tick... this is a conversation worth tuning into. Because understanding stories is one thing. Understanding the industry that brings them to life is another. Welcome to Acts of Purpose!!! Conversations that go beyond the obvious. If this conversation gives you a new perspective, like, share, and subscribe for more.