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How a clothing company's anti-consumerist message boosted business

PBS NewsHour

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How a clothing company's anti-consumerist message boosted business

66 217 просмотров · 11 лет назад
PBS NewsHour
5,37 млн подписчиков
66 217 просмотров · 11 лет назад
High-end outdoor clothing company Patagonia outfits mountain climbers, snowboarders, surfers and trail runners -- athletes who subject their gear to abuse. Each day, some of that clothing makes its way back to the company's headquarters, where workers extend the life of their customers’ products by making free repairs. Economics correspondent Paul Solman reports on the company’s ethos. Full the full story/transcript: http://www.pbs.org/newshour/bb/clothi...