Building Rewards for Renters: Interview with Bilt Founder Ankur Jain

Note: This episode originally aired on August 23, 2021 as part of the Mintel Little Conversation podcast. In this episode host ⁠Andrew Davidson⁠ sits down with entrepreneur and investor ⁠Ankur Jain ⁠to discuss his latest project—an innovative, new loyalty program and co-branded credit card called Bilt Rewards, aimed at renters. Through parent company Kairos HQ, one of Ankur's goals is to use technology to make everyday expenses more affordable, specifically for Millennial and Gen Z consumers. From Bilt's value proposition, features, and marketing strategy to the accelerated launch in summer 2021, Ankur shares why and how they are disrupting the apartment rental market and taking on traditional credit card rewards, as well as his insights on what brands and marketers should consider when targeting younger consumers. Additional Resources: Get Andrew's take on the latest financial services launches in his bi-weekly newsletter ⁠⁠⁠Lightbulb Moments⁠⁠⁠⁠⁠ (  / lightbulb-moments-7414692053672222721  ) OpenBrand (www.openbrand.com)⁠⁠⁠ is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond