🏍️ Dan Eng on RevZilla, Agency Life, SEO Burnout, and Reclaiming Confidence in a Fast-Paced Industry

https://page2pod.com - In Episode 12 of The Page 2 Podcast, host Jacob Stoops sits down with Dan Eng, SEO Manager at RevZilla and Cycle Gear, for one of the most transparent, insightful, and emotionally rich conversations yet. Dan reflects on his SEO career from freelancing, teaching at NYU, surviving a “gray hat” era, and navigating agency burnout—eventually landing at a dream in-house role with RevZilla. He breaks down the agency vs. in-house debate, SEO failures, finding balance in a demanding role, and why impostor syndrome still follows even seasoned professionals. 🧠 What you’ll learn: • The reality of managing SEO at scale in a niche ecommerce powerhouse • Why personal crises shape professional pivots—and how Dan responded • Dan’s journey from WordPress freelance copywriter to agency director to RevZilla • Why agency life made him fast, and in-house made him strategic • What it’s like speaking SEO at NYU to CEOs and small biz owners • How SEO impostor syndrome and depression creep in—no matter how long you’ve been doing it • The value of server log analysis and CTR-based opportunity scoring • Why Dan believes in “white-to-light-gray” SEO—and how the industry is evolving This episode is an incredible blend of tactical SEO strategy, personal growth, and professional wisdom. If you've ever questioned your place in this industry, this conversation will leave you feeling seen—and fired up. Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com) Follow the Page 2 Podcast • Page 2 Podcast on Youtube (   / @thepage2podcast922  ) • Page 2 Podcast on Linkedin (  / page2podcast  ) • Page 2 Podcast on Facebook (  / thepage2podcast  ) Follow Jon Clark • Jon Clark on Bluesky (https://bsky.app/profile/jonleeclark....) • Jon Clark on Linkedin (  / ppcmarketing  ) #DanEng • #RevZillaSEO • #Page2Podcast • #AgencyLife • #InHouseSEO • #SEOMentalHealth • #SEOCareerPath • #DigitalMarketingPodcast • #MotorcycleSEO • #ServerLogAnalysis • #SEOImpostorSyndrome