In Good Company | Ep 10 | Melanie Brook | AI in Hospitality Marketing | HolidaymakerXP

Lana Tigwell talks to Melanie Brook of Jem Marketing and Beverley Holidays about what AI tools are actually doing to hospitality marketing — and what teams need to get right before they go wide. Chapters: 00:00 Introduction 00:26 Gamma.app and AI slide tools — where Melanie is right now 01:08 How Lana uses Claude — dictation, brain dumps, and artifacts 01:53 Why Melanie still doesn't talk to AI (gas board trauma is real) 04:15 Is graphic design still a core skill, or is prompting the new skill? 05:44 The new sweet spot for in-house marketers 06:56 How Google's keyword era already taught us to write like robots 07:12 SEO strategy, AI, and why prompting well is everything 09:38 Why low-quality AI content is flooding search — and what to do about it 10:20 The LLM setup problem — why most teams are still dabbling 10:44 Brand assets, font licensing, and what parks are quietly getting wrong 11:24 AI guardrails — the real risk when marketing teams go wide without IT 13:27 Why creatives who go deep on brand will flourish with AI 14:05 Use it to enhance, not replace — and what that actually means 15:04 Will AI expose the people who stopped growing? 16:15 The holiday park sector's culture of sharing and why community matters Melanie Brook is the founder of Jem Marketing and former Head of Marketing at Beverley Holidays: jem-marketing.co.uk Watch the episode and join the conversation: community.holidaymakerxp.co.uk Join XP Community free: community.holidaymakerxp.co.uk/sign-up In Good Company is co-hosted by Lana Tigwell and Dave McRobbie. New episodes every month. Subscribe for more.