Why Infold's Crisis Strategy is Falling Apart in Real Time | Love and Deepspace
Love and Chickspace и ещё 2
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Why Infold's Crisis Strategy is Falling Apart in Real Time | Love and Deepspace
10 273 просмотра · 1 мес. назад
Love and Chickspace и ещё 2
10 273 просмотра · 1 мес. назад
Nikki is 13 days post-surgery, can't wear glasses, and is identifying the boys by their abs alone…which is honestly more functional than Infold's crisis PR strategy right now. This week, we’re actually doing a pretty serious episode and breaking down exactly what crisis PR is, how companies choose between silence, denial, and actually owning their mess, and why Infold's current spiral around Valko is a case study happening in real time.
Then Nikki puts on her Game-Dev-Battling-the-Man Girlie hat and walks through four specific, measurable ways you can make a company feel your displeasure without quitting the game you love—including the one metric that terrifies them more than a review bomb.
Finally, get some gentle parenting with Mama to soothe your soul.
If you've ever wondered what actually happens inside a company when a fandom ignites, this is the episode.
CHAPTERS:
00:00 — Nikki is gaming sans glasses and identifying men by silhouette alone
03:39 — Mama Void validates your feelings and offers a cat boy to pet
09:52 — What even IS crisis PR? (And why legal just took marketing's lunch money)
11:25 — Marketing vs PR: the distinction that explains everything
14:41 — The three paths every company faces in a crisis (say nothing, own it, deny it)
26:00 — The Oscars 2017 envelope disaster: a masterclass in owning it fast
32:41 — Infold's crisis PR autopsy: what they did right, what they did late, and what's still unfolding
39:30 — BilliBilliWorld withdrawal, Summer Date cancellation, and the language of escalation
42:20 — The 54% iOS revenue drop in four days (real numbers, real consequences)
47:00 — Four ways to hit a company where it actually hurts — without uninstalling
49:15 — Strategy 1: Stop spending. Keep playing. Watch ARPPU panic.
52:00 — Strategy 2: Review bombing that sticks (write the essay, not the rage)
54:30 — Strategy 3: Customer service emails that trigger churn-risk reports
56:45 — Strategy 4: Refunds framed honestly (and why platform standing risk matters)
59:00 — What crisis PR ending actually looks like — and why Infold isn't there yet
1:05:00 — The Least Unhinged Sign-Off We’ve Ever Done
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