Why Infold's Crisis Strategy is Falling Apart in Real Time | Love and Deepspace
Love and Chickspace и ещё 2
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Why Infold's Crisis Strategy is Falling Apart in Real Time | Love and Deepspace
10 564 просмотра · 3 мес. назад
Love and Chickspace и ещё 2
10 564 просмотра · 3 мес. назад
A 20-year game industry veteran breaks down crisis PR in real time as a mobile gaming studio’s cancelled character sets its fandom on fire, then lays out four ways players can actually be heard and affect change in the game industry. (Crisis PR lesson starts at 9:52.)
Nikki is 13 days post-surgery, can't wear glasses, and is identifying the boys by their abs alone…which is honestly more functional than Infold's crisis PR strategy right now. This week, we’re actually doing a pretty serious episode and breaking down exactly what crisis PR is, how companies choose between silence, denial, and actually owning their mess, and why Infold's current spiral around Valko is a case study happening in real time.
Then Nikki puts on her Game-Dev-Battling-the-Man Girlie hat and walks through four specific, measurable ways you can make a company feel your displeasure without quitting the game you love—including the one metric that terrifies them more than a review bomb.
Finally, get some gentle parenting with Mama to soothe your soul.
If you've ever wondered what actually happens inside a company when a fandom ignites, this is the episode.
CHAPTERS:
00:00 — Nikki is gaming sans glasses and identifying men by silhouette alone
03:39 — Mama Void validates your feelings and offers a cat boy to pet
09:52 — What even IS crisis PR? (And why legal just took marketing's lunch money)
11:25 — Marketing vs PR: the distinction that explains everything
14:41 — The three paths every company faces in a crisis (say nothing, own it, deny it)
26:00 — The Oscars 2017 envelope disaster: a masterclass in owning it fast
32:41 — Infold's crisis PR autopsy: what they did right, what they did late, and what's still unfolding
39:30 — BilliBilliWorld withdrawal, Summer Date cancellation, and the language of escalation
42:20 — The 54% iOS revenue drop in four days (real numbers, real consequences)
47:00 — Four ways to hit a company where it actually hurts — without uninstalling
49:15 — Strategy 1: Stop spending. Keep playing. Watch ARPPU panic.
52:00 — Strategy 2: Review bombing that sticks (write the essay, not the rage)
54:30 — Strategy 3: Customer service emails that trigger churn-risk reports
56:45 — Strategy 4: Refunds framed honestly (and why platform standing risk matters)
59:00 — What crisis PR ending actually looks like — and why Infold isn't there yet
1:05:00 — The Least Unhinged Sign-Off We’ve Ever Done
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