Adam Neumann

Adam Neumann is an entrepreneur, investor, and the co-founder of WeWork. Launching the shared office-space company in 2010, he grew WeWork into a global coworking brand that, at its peak, was valued at roughly $47 billion. Under his leadership, the company rapidly expanded its network of shared workspaces across major cities worldwide. In 2022, he founded Flow, a residential real estate company focused on branded, tech-enabled apartment communities that offer a service-oriented, community-driven approach to long-term housing. 0:00 Adam Neumann 7:16 Early Failures, Community, and the Search for Purpose 14:58 GreenDesk, Traction, and the First Signs of Success 18:16 Kibbutz Roots and the Idea of Belonging 24:22 Rebekah, Spiritual Awakening, and Kabbalah 32:06 The Power of Pause and Inner Work 38:03 Building the Vision for WeWork 44:13 Faith, Surrender, and Defining Belief 48:49 Launching WeWork and Early Constraints 55:39 Scaling Fast and What Drove Growth 59:46 SoftBank, Masa, and Hypergrowth 1:07:30 Scaling Pressure and Expanding the Vision 1:15:53 Looking Back on Investors and Decisions 1:23:32 The $20 Billion Deal That Didn’t Happen 1:27:38 The Moment Everything Changed 1:36:30 Leadership, Identity, and Letting Go 1:51:53 Stepping Down and Losing Control 2:02:00 The Fallout and Public Unraveling 2:11:57 Litigation and Total Powerlessness 2:18:30 Reflection, Meditation, and Rebuilding 2:26:33 The Seed of Flow 2:36:00 Designing a New Kind of Living 2:48:21 What If It All Goes Right 2:48:58 Flow and What Comes Next