5 Questions PE-Backed Firms Should Ask Before Building an SDR Team

Most PE-backed companies don’t struggle with SDRs because outbound doesn’t work. They struggle because they build the function before the foundations are ready. In this webinar, Jane Serra, Simon Sharp, and Kimberley Kasper unpack the five questions PE Operating Partners and portfolio GTM leaders should ask before building - or fixing - an SDR function. They cover: • When is the right time to launch an SDR function? • What needs to be in place before day one? • How many SDRs should you start with — and who manages them? • Should SDRs report to Sales or Marketing? • When should you outsource vs. build in-house? If you’re building an SDR function inside a PE-backed business, this conversation will help you pressure-test the model before committing the time, headcount, and runway. Learn more about memoryBlue: https://memoryblue.com/ #PrivateEquity #SalesDevelopment #B2BSales #GTM #RevenueGrowth