Segments in Google Analytics (2026 update)

Analyzing all of your website traffic at once can hide critical details about how specific groups of visitors behave. Segments are a must-learn feature in Google Analytics that allow you to isolate a subset of your data and compare multiple groups at the same time. In this tutorial, you'll find out how to properly configure custom segments and how to extract meaningful insights from your analytics reports. === TIMESTAMPS === 00:00 - Intro 00:11 - Accessing segments 02:50 - Comparing multiple segments 07:34 - Practical data comparison of scopes 12:44 - Turning segments into Google Ads audiences 14:07 - Additional segment ideas 18:44 - Final Words === LINKS === Subscribe to our Youtube channel    / @analyticsmania   📌 FREE e-books on Google Tag Manager and Google Analytics 📌 https://www.analyticsmania.com/google... ⭐⭐ Google Tag Manager and Google Analytics 4 courses ⭐⭐ https://www.analyticsmania.com/course... ✭ Google Analytics Demo account https://support.google.com/analytics/... ✭ Google Analytics 4 Segments https://www.analyticsmania.com/post/g... === CONNECT WITH JULIUS & ANALYTICS MANIA === ✭ Facebook   / analyticsmania   ✭ Twitter   / fedorovicius   ✭ Linkedin   / fedorovicius   Subscribe to our YouTube channel    / @analyticsmania   #googleanalytics #googleanalytics4 #ga4 #googletagmanager