Electric Forklifts vs. Propane and Diesel: Big Joe CMO on the Industry Shift

Big Joe Chief Marketing Officer Marty Boyd joins David Maloney on DC Velocity's Innovation in Motion podcast to talk about the shift from propane and diesel forklifts to electric, and where lithium battery technology fits into that transition. In this episode, Marty covers: Why the move from propane and diesel to electric forklifts has accelerated over the last decade How integrated lithium-ion addresses the maintenance and safety issues that came with lead-acid batteries Why the real barrier to electrification is often the sales process, not the technology How Big Joe Pulse telematics helps facilities plan and size a switch from propane and diesel to electric What's next for Big Joe as the company expands into autonomous solutions Big Joe Forklifts, founded in 1951, is celebrating 75 years in the material handling industry this year. Learn more at bigjoeforklifts.com. #ElectricForklifts #PropaneForklifts #DieselForklifts #MaterialHandling #Lithium #BigJoeForklifts #Forklifts #Warehouse #Logistics