Special Edition: LiveRamp’s Travis Clinger on the New Infrastructure of Marketing

AI is changing how consumers discover products, how brands reach them and, increasingly, how marketing itself gets done. John Horsley is joined by Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp, for a wide-ranging conversation about the infrastructure behind that transformation. Travis explains why connecting identity across platforms has become so important as consumers move between CTV, social, publishers, retail media and emerging AI interfaces. They discuss the evolution beyond cookies, the rise of interoperable identity, measurement and clean rooms, and why marketers increasingly need to understand a sequence of customer interactions rather than attribute a sale to a single advert. Travis also takes John inside LiveRamp’s push into agentic marketing, including its LiveRamp Agent Builders programme and the growing role of AI agents in measurement, data collaboration and marketing workflows. The conversation covers: • Why the customer journey is becoming more fragmented • How unified identity connects brands across channels • What AI agents could change inside marketing teams • Why clean rooms and measurement are becoming easier to use • How innovation differs across the UK, Australia, Europe and the Middle East • What brands such as L’Oréal and United Airlines are doing differently • Why Travis believes simply “showing up” remains one of the most powerful career advantages A fascinating look at how data, identity and AI are converging, and what marketers need to understand about what comes next.