#439 - People and Process in a Tech-Driven World with Mike Berg

Welcome to another episode of "Five Minutes with Sean" (or maybe ten)! In this special episode, Sean is joined by Mike Berg, the Director of Agency Sales at Affinitive. After over 20 years of friendship and collaboration, this is Mike's first appearance on the podcast, and it's a conversation you won't want to miss! In this episode, Sean and Mike dive into the evolving landscape of automotive sales and technology. They discuss the importance of balancing new technology with traditional business practices, the challenges of vendor fatigue, and the significance of effective data tracking. Mike shares insights on how dealerships can streamline their processes, avoid redundancy, and enhance customer experiences. As they prepare for the upcoming Being Social conference in Madison, Wisconsin, Mike expresses his excitement for meaningful conversations and collaboration among industry professionals. Join us for an engaging discussion that touches on the past, present, and future of automotive retail. Whether you're a dealer, vendor, or just interested in the industry, there's something here for everyone! Don't forget to like, subscribe, and hit the notification bell for more insightful episodes! Timestamps: 00:00 - Introduction 00:31 - Mike Berg joins the podcast 01:31 - What's on Mike's mind? 02:44 - The importance of people and processes in dealerships 05:54 - The issue of multiple calls to action 08:26 - The role of CRM and data tracking 11:01 - The impact of customer expectations on the sales process 12:41 - Looking forward to the Being Social conference