Adopted Twin Who Built Discipline Into Everything

Building Strength, Discipline, and a Life of Purpose | Alex John Courtney – Twice As Fit Squared Alex John Courtney, founder of Twice As Fit Squared in Lake Forest, Illinois, joins The Ill Noise Business Playbook to talk about discipline, strength, and building a life of purpose through fitness and mindset. What does it really mean to build strength? For Alex, strength goes far beyond the gym. It’s about discipline, resilience, identity, and the willingness to confront the deeper stories that shape who we become. In this episode of The Ill Noise Business Playbook, Joe sits down with Alex to explore the powerful journey behind Twice As Fit Squared — from personal transformation to helping others reclaim their health, confidence, and direction in life. Alex shares the story behind the name Twice As Fit Squared, his philosophy on physical and mental discipline, and how fitness can become a vehicle for rebuilding your life. But the conversation goes deeper. Alex opens up about his background, his journey of discovery as an adopted twin, and how confronting personal truth helped shape the leader and coach he is today. This conversation explores: • finding strength through discipline • building a healthier relationship with your body • embracing the deeper stories that shape us • using fitness as a foundation for life transformation At Twice As Fit Squared, the mission isn’t just about workouts. It’s about helping people rediscover what they are capable of — physically, mentally, and emotionally. Sponsor This episode of The Ill Noise Business Playbook is proudly brought to you by Laurie Urbancik of No Sugar Momma. Laurie creates thoughtfully crafted sugar-free treats made with natural ingredients, helping people enjoy sweets while supporting a healthier lifestyle. Learn more about No Sugar Momma: https://nosugarmomma.us/ Community Connection At 14:30 Alex gives a shoutout to Laurie Urbancik, founder of No Sugar Momma. Laurie is also a guest on The Ill Noise Business Playbook. Watch Laurie's episode here:    • She Gave Up Sugar — And Accidentally Built...   About Our Guest Alex John Courtney is the founder of Twice As Fit Squared, a personal training and fitness coaching platform dedicated to helping individuals build sustainable strength, health, and discipline. Through his coaching philosophy, Alex empowers people to take ownership of their physical well-being while developing the mindset needed to create lasting change. Learn more about Twice As Fit Squared: https://www.twiceasfitsquared.com/ info@twiceasfitsquared.com 1361 N. Western Ave Lake Forest, IL 60045 847-416-8781 Chapters 00:00 Introduction and Background 03:07 Family Dynamics and Adoption Journey 05:57 Education and Career Path 09:01 Starting Twice As Fit Squared 12:02 Challenges of Running a Business 14:53 Building Connections and Community 18:00 The Evolution of Health and Wellness 21:06 Client Success Stories 23:53 Young Kings Universe and Mentorship 27:01 Conclusion and Future Aspirations Sound Bites "I have an identical twin, and I was adopted at birth." "I realized I could make a difference by helping others heal." "Sean is two minutes older, but I joke I’m the older twin." About The Ill Noise Business Playbook The Ill Noise Business Playbook highlights the entrepreneurs, builders, and community leaders shaping the future of local business. Each week we sit down with founders and business owners to uncover the stories, lessons, and purpose behind their work. Our mission is simple: Tell the stories of people building stronger communities. New full episodes premiere every Tuesday at 4 PM. Connect With The Ill Noise Business Playbook Subscribe to follow more Community Builder stories. If any of this resonates with you, give our channel a follow or share. That would help a lot — sharing is caring Hashtags #TheIllNoiseBusinessPlaybook #CommunityBuilders #TwiceAsFitSquared #AlexJohnCourtney #FitnessLeadership