Medical Practice Operations: From Paper to AI

Medical practice operations still run on paper behind a modern front end. Alex Fernandez, who went from front desk to CEO, on patient access, empathy, and where AI actually helps clinics. (Business of a Clinic) Alejandro Fernandez is CEO of Synergy Orthopedic Specialists in San Diego. He has spent 30 years building and integrating physician groups, from the front desk to multi-site platforms. Book him to speak: alex@alizet.com LinkedIn:   / alexfernandezmba   Discover the evolving landscape of healthcare operations through the eyes of Alejandro Fernandez, who rose from a front-desk position in the 1990s to become a healthcare CEO. This insightful conversation explores the persistent contradiction between the industry's modern exterior and its archaic, paper-based underlying infrastructure. Gain a deeper understanding of why prioritizing patient access and empathy is essential, even as AI begins to drive transformative efficiency in medical practices. Chapters 0:00 Intro: Business of a Clinic 0:51 From front desk to healthcare CEO 4:17 30 years of change: paper charts to AI 8:08 Why healthcare still runs on workarounds 12:56 Access is healthcare's biggest problem 14:00 Paid per visit, not per episode of care 20:29 Balancing patient care and profitability 24:38 Empathy first: "Thank you for choosing Synergy" 30:18 AI efficiency under Medicare cuts 37:23 Telling AI snake oil from substance #MedicalPractice #HealthcareOperations #HealthcareAI