2023 EP440 John Hubbard - How to get better testimonials

Every business owner knows they need more testimonials to build trust and authority and get sales (it’s the worst-kept secret in marketing).The problem is, collecting testimonials is time-consuming and hard - particularly when you are starting out or launching a new product.John Hubbard is a business consultant, mentor and strategic advisor specialising in customer-led marketing.He is the creator of the online course ‘Get Better Testimonials’ and has been producing video marketing for companies including Nike, Ford, Honda, Oakley, BHP and dozens of others around the world for morethan 20 years. John helps businesses market strategically by placing ‘customer stories’ at the most crucial points of the marketing funnel, in order to evoke an emotional connection with the target audience’s situation - This reduces or eliminates the need for aggressive sales tactics.Connect with John:  / ▼   ▼You can connect with/follow Talking with the Experts: Grab The Podcast Wizard Checklist (it's free)https://bit.ly/3djRBXz Support the podcast and Buy me a Coffee:https://www.buymeacoffee.com/rosesdav... a patron  / talkingwiththeexperts   Leave a Google review:https://g.page/r/CaXk7K3UlEhzEBI/review Leave a review on Podchaser:https://www.podchaser.com/podcasts/ta... Davidson:   / rose-davidson   Talking with the Experts:   / facebook   Page: [Rose Davidson]  / soundcloud:   [Follow]  / talking-with-the-expertsyoutube:   [Subscribe]   / @talkingwiththeexperts   #entrepreneur #learnpodcasting #podcastepisode #podcastguest #podcasting #podcastinterview #podcastplaylist #podcasts #podcastskills #podcastshow #rosedavidson #smallbusiness #talkingwiththeexperts #video #vodcast Did you enjoy the episode? I'd love to hear from you! (https://www.buzzsprout.com/2463223/fa...) Support the show (https://buymeacoffee.com/rosesdavidson) 🛠 RECOMMENDED BUSINESS TOOLS ○ PodMatch (https://www.joinpodmatch.com/talkingw...)       ○ TubeBuddy (https://www.tubebuddy.com/RoseDavidso...)      ○ Castmagic (https://get.castmagic.io/z3abuno7l6o0)      ○ MailerLite (https://www.mailerlite.com/invite/fd7...)  📚  THE ULTIMATE PODCASTING POWER PACK ○ 16-eBook Podcasting Series (https://rosedavidson.com.au/the-ultim...)      ○ 16-eBook Podcasting Series + 1:1 Coaching (https://rosedavidson.com.au/product/v...) 👩‍💻 PROGRAMS AND SOCIALS ○ About Our Programs (https://rosedavidson.com.au/about-our...)       ○ Bio Link (https://rosedavidson.bio.link/)       ○ Support Talking with the Experts (https://buymeacoffee.com/rosesdavidson)       ○ Leave a Google Review (https://g.page/r/CaXk7K3UlEhzEAg/review) DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them - at no extra cost to you. I only recommend products I trust and believe will add value.