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#SmashStereotypesToBits - Pillow Fight: Behind the Scenes

IET - Institution of Engineering and Technology

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#SmashStereotypesToBits - Pillow Fight: Behind the Scenes

1 096 просмотров · 8 лет назад
IET - Institution of Engineering and Technology
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1 096 просмотров · 8 лет назад
The Institution of Engineering and Technology (IET) launched a new campaign designed to ‘smash stereotypes to bits’ as new research suggests that there is still a disparity between boys and girls considering a career in science, technology, engineering and maths (STEM). The campaign video features five engineers turning the idea of a ‘pillow fight’ on its head, using their skills in engineering. It aims to inspire young people to consider STEM as a career. In this video, we take you behind the scenes on the set of the video so you can see how the pillow fight action came to life and hear about why the campaign is so important.