India Is No.1 in Asia Pacific for Branded Residences | Nandivardhan Jain, NOESIS | TBRS 2026

Three years ago, India was not on the list. Today it leads Asia Pacific in branded residences by value. In the opening keynote of The Branded Residences Summit (TBRS) 2026, Nandivardhan Jain, Chief Executive Officer of NOESIS Hotel Advisors, sets out the India Market Snapshot: where the market stands, what the premium really is, the hard truths developers need to hear, and the four decisions to make before a brand name goes up on a building. Recorded on Day One, 7 October 2026, at JW Marriott Mumbai Sahar. IN THIS KEYNOTE India at No.1 in Asia Pacific by value, at USD 9.7 bn 38 live projects and 9 announced, around 92,000 crore of GDV and 10,452 homes ready or under construction The premium by city: Pune 44 percent, Kolkata 42 percent, a 32 percent average across the top seven cities Four hard truths, including why premium is not margin Why a brand is not a guarantee: 32 percent of branded supply launched is yet to find a buyer The national ledger: 47 projects today, 85 by 2028, with nearly half of the next signings outside the metros Four decisions before the name goes up: "A logo opens the door. It never keeps it open." The launch of the NOESIS report, Where Great Names Come Home, Edition 3 SPEAKER Nandivardhan Jain, Chief Executive Officer, NOESIS Hotel Advisors CHAPTERS 00:00 Welcome and opening 06:13 Lamp lighting 08:04 Introducing the keynote 08:50 The NOESIS branded residences journey 15:20 The India Market Snapshot 21:57 Four hard truths 23:31 A brand is not a guarantee 26:12 The national ledger: 47 today, 85 by 2028 29:57 Four decisions before the name goes up 31:49 Report launch: Where Great Names Come Home, Edition 3 ABOUT TBRS The Branded Residences Summit brings together developers, global hotel and lifestyle brands, investors and advisors shaping branded living in India. Presented by NOESIS Hotel & Branded Residences Advisory. Website: https://www.tbrs.co.in NOESIS: https://www.noesis.co.in Enquiries: info@noesis.co.in #BrandedResidences #TBRS2026 #IndianRealEstate