This Guy Sold His Body for $100K of Ads (And It Worked) + Gamma's Genius AI War

Marc Lou auctioned off his body as ad space for a HYROX race, and brands paid $100K+ for it. Higgsfield bought 10 placements, Stanley paid $20K for his glutes, and the live bidding war on X turned a stunt into a news cycle. Then Gamma launched Gamma 5 by declaring war on "AI smell," the generic look and feel of AI-made content. Founder Grant Lee's launch post pulled 1.5M impressions, while the company page got about 20K. Plus: Chris found his own face on a Smartlead billboard in NYC, and that leads into when tech billboards actually pay off (hint: only when they go viral on social). Chris Cunningham (one of the original team behind ClickUp, 2B+ social views) and Will McTighe (400K+ on LinkedIn) break down what B2B marketers should actually take from all three. ⏱️ Chapters 00:00 This week on B2B Marketing Weekly 01:05 Welcome to the show 01:23 Marc Lou sold his body for $100K of ads 07:17 Gamma 5 and the war on "AI smell" 13:10 Chris ended up on a Smartlead billboard 18:47 See you next week 🎧 Listen on the go Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/0344NLO... All episodes: https://www.buzzsprout.com/2634343 🔗 Mentioned in this episode Marc Lou's body ad auction: https://x.com/marclou/status/20973265... Gamma 5 launch: https://www.linkedin.com/posts/gamma-... Grant Lee's launch post: https://lnkd.in/p/eXWjasjw Smartlead billboard campaign:   / dd9ozxdszl4   👋 Follow the hosts Chris Cunningham:   / chrisclickup   Will McTighe:   / will-mctighe   New episodes every week. Subscribe so you don't miss the next one. #B2BMarketing #CreatorMarketing #FounderLedContent