How KTM Went From Record Sales to Insolvency in Ten Months

In 2023, KTM sold 381,555 motorcycles, the most in its history. Ten months later, KTM AG filed for court-supervised restructuring in Austria, with 1.82 billion euros in liabilities. How does a motorcycle maker go from its best year ever to insolvency so fast? We follow the money: the growth paid for with debt, the record that hid a mountain of unsold bikes, the warnings, the 30 percent deal with creditors, and how KTM's long-time Indian partner, Bajaj, ended up owning the company. CHAPTERS 0:00 Record year, then a courtroom 1:43 Born Twice 3:32 The Growth Machine 7:37 The Record That Hid a Problem 10:24 Five Months of Warnings 13:26 Thirty Cents on the Euro 17:31 The New Owner 19:24 Where KTM Is Today Subscribe for the money stories behind the motorcycles. Next: The Indian Family That Now Owns KTM.