Why Do Supermarkets Put Milk at the Back?

You walk into a supermarket for one thing: milk. A few minutes later, you're standing at the checkout with a basket full of things you never planned to buy. Why? Supermarkets may look like simple rooms filled with shelves, but their layouts combine practical needs, customer movement, product placement, promotions and thousands of small commercial decisions. In this episode of AFTER THAT, we follow an ordinary shopping trip and look at what is happening around you — from the location of everyday essentials to eye-level shelves, end-of-aisle displays, impulse purchases and the checkout. The supermarket doesn't choose what you buy. But it can influence what you see before you choose. You saw the shopping trip. Now you've seen the other half. AFTER THAT Everyday life has another side. Subscribe for more stories about what really happens behind the ordinary things we do every day. #AfterThat #Supermarket #HowItWorks