What Is Typography? A Beginner's Guide to Type Terms

90% of what you see on any screen is text — but most designers can't actually explain why good typography works, and bad typography doesn't. In this video, we're starting from the very beginning of our typography series with the essential vocabulary every designer needs to know. In this video, you'll learn: ✅ What typography actually is (and why it matters more than you think) ✅ The difference between a typeface and a font ✅ The anatomy of a letter — baseline, x-height, cap height, ascenders & descenders ✅ Serif vs. sans serif, explained simply ✅ Key terms like stroke, bowl, counter, letter spacing, white space & hierarchy This is video 1 of our typography series, where we'll be breaking down every core typography concept in short, practical videos — no fluff, just what you actually need to design better.