Women, Wealth, and the Power to Shape Art History

How can art and wealth intersect to shape your legacy? Emily Bouchard and Ann Priftis discuss the power of intentional collecting. Women are gaining significant economic power, presenting a unique opportunity to reshape the art world. In this conversation, Emily Bouchard and Ann Priftis explore why art is far more than just a decorative asset. They discuss the historical undervaluation of women's work and how private collections can serve as vital resources for communities and public spaces rather than sitting in storage. This perspective on art and wealth highlights how our assets can reflect our deepest values. This discussion challenges the notion that beauty is separate from meaningful financial conversations. By prioritizing women's influence on the art market, collectors can support underrepresented artists and create a lasting impact. They also examine how thoughtful legacy planning ensures that the resources we build continue to foster connection and wellbeing for generations to come. Subscribe to Wealth Coherence for more conversations about aligning your resources with your deepest values, and let us know in the comments how you choose to value art in your own life. Chapters: 00:00 Introduction to Ann Priftis and her passions 02:24 Ann’s personal passion for polo and self-expression 05:41 The significance of provenance in art valuation 07:36 Women’s unique approach to collecting and community impact 08:45 The community and educational role of art collections 12:14 Transformative power of art in communities and cities 16:01 Art’s role in mental health and emotional well-being 20:39 The subjective nature of art and diverse perspectives 21:51 Designing the cover and visual elements of the book 22:16 Choosing the artist for the book cover and its symbolism 24:18 The importance of beauty and aesthetics in the book 25:11 The website design and interactive elements 25:58 Addressing concerns about femininity and traditional aesthetics 27:03 Integrating masculine and feminine qualities in wealth and art 28:23 The impact of art on personal and collective expression 29:27 The influence of AI and technology on art and authenticity 30:43 The importance of accessible art and community engagement 35:14 Innovative models for art collection and artist support 36:49 Alicia Keys and Swiss Beats’ initiative for artist royalties 37:06 How to connect with Ann and her galleries Guest Bio: Ann Priftis is the CEO of Off Piste Fine Arts, Ltd. Off Piste owns and operates 7 galleries (6 in Canada and 1 in Sun Valley, ID) focused on the sale of original contemporary art. Prior to this role, Ann was the Advisor and manager of the Krause Collection, a private, blue chip contemporary art collection based in the US and Italy. Former posts include VP of Strategy and New Business Development for Chihuly Studio, Principal and Senior Business Development Manager of Amazon Art; Director of Over the Influence Gallery in LA; VP and Director of GINA Gallery of International Naïve Art (NYC/Tel Aviv); Head of Art for the Faberge Big Egg Hunt (NYC); and Head of Contemporary Art Department at Weschler's Auction House (DC). In 2005, Ann established Clark Priftis Art (CP/Art), a comprehensive art advisory firm specializing in USPAP-compliant appraisals, corporate collection management, blue chip art acquisition and artist estate/business advisory. With over 25 years of fine art knowledge, Ann holds a BA in Art History from the University of Maryland and a Certificate in Fine and Decorative Arts Appraisal from George Washington University. She is a Personal Property-Fine Arts appraiser through the American Society of Appraisers (ASA) and an international keynote speaker who has been featured across multiple media outlets including WeWealth (IT), BNN (CA), and Kiplinger's Personal Finance. She most recently contributed the chapter Artful Investments: How Women are Shaping the Future of Art in Family Offices for the Global Law and Business Publication, “The Rising Role of Women in Family Offices and Family Businesses," and is editor and contributor to the forthcoming publication, "From Echo to Athena: Women and the Great Wealth Transfer." Guest Resources:   / feed   https://whistlerart.com/ https://www.sunvalleyart.com/ https://www.mountaingalleries.com/ https://whistlerart.com/blog https://clarkpriftisart.com/ https://www.bonhams.com/ Emily's Resources: https://emilybouchard.com/ https://blendedfamiliesflourishing.com/ Heart*Brain*Horse*Coherence Retreats: https://emilybouchard.com/retreat/ #WomenAndWealth #ArtAndCulture #WomenInArt #Wealth Coherence