Film Business in Africa w/ Osoo Omondi | #026

Fabian Massah sits down with Nairobi-based producer and entrepreneur Osoo Omondi. Ahead of the release of his groundbreaking book, "Film Business in Africa", Osoo challenges the outdated perceptions of the African market and explains why African stories are the ultimate unexploited, renewable resource in the global industry. We explore the urgent need to build an architecture for local IP ownership and unpack the diverse regional markets across the continent, from the entrepreneurial engine of Nollywood to the technical infrastructure of East Africa to the regulatory frameworks in South Africa. Osoo also breaks down the "poverty porn trap" of NGO-funded cinema, reframes piracy as distorted market intelligence, and discusses how AI intersects with data ownership and cultural preservation. Links: 🔗  Osoo Omondi (  / osoo-omondi-40127415a  )  (LinkedIn) 👉 Connect with The Sideletters community on LinkedIn (  / the-sideletters  ) . The Sideletters is a weekly European B2B conversation on film, tech & future business. New episodes every Wednesday. Hosted by Jennifer Sabbah-Immagine (  / jennifer-sabbah-immagine  )  (Paris), Joanna Szymanska (  / joanna-szymanska-25085622  )  (Warsaw) and Fabian Massah (  / fabianmassah  )  (Berlin/Hamburg).