PSYCHOLOGY of INFLUENCE by #1 Persuasion Expert (Robert Cialdini)

You walked into a store for one $40 shirt. You walked out with $280 of clothes, and you were happy about it. You didn't choose any of it. In this video, we replay those 40 minutes, minute by minute, and catch the six buttons a salesperson pressed inside your head. Every one of them comes from Influence by Robert Cialdini, the psychologist who went undercover in sales jobs to learn them. One of them is a single word. One of them helped bring down a US president. CHAPTERS 0:00 You didn't choose it 1:15 What a button looks like 2:34 4:02 PM: the compliment 4:03 4:05 PM: the free coffee 5:46 4:11 PM: the letter 8:15 4:14 PM: "our best one" 10:02 4:31 PM: the step back (and a president) 12:52 4:38 PM: one word 14:08 The replay Part 2 (the 4 darkest tricks): coming next week Book: Influence: The Psychology of Persuasion by Robert Cialdini Animation and narration: Underlined Books. #psychology #persuasion #booksummary