Unlocking Hidden Revenue💰 The Power of Customer Marketing in SaaS 💰

In this video, I dive into the often-overlooked realm of customer marketing and why more SaaS teams need to embrace it. I’ll walk you through what customer marketing is, why current metrics often hinder its implementation, and how leveraging it can drive significant growth for your company. Let’s get started! ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ Newsletter: https://saascmopro.substack.com/ Hire me: https://www.saascmopro.com/advisor-se... Brand partner: https://www.saascmopro.com/brand-partner Speaking opps: https://www.saascmopro.com/speaking-opps ============================= 🎥 Key items in Zoom/Youtube setup ============================= FULL 150+ item gear listing: https://www.saascmopro.com/gear Camera: https://amzn.to/4c594Md Lens: https://amzn.to/3yyOO7L Mic: https://amzn.to/3SxF7gE Prompter: https://amzn.to/4cidkYT Key & fill light: https://amzn.to/3SwDvnv Softbox: https://amzn.to/4drWI1z Standing desk: https://amzn.to/3WMfZFC Acoustic panels: https://amzn.to/4fCKtBa Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you. ============================= 👀 Follow Me: ============================= Podcast: https://saascmopro.buzzsprout.com/share LinkedIn:   / bmacaitis   X: https://x.com/SaaS_CMO_Pro Tiktok:   / saas_cmo_pro   Instagram:   / saas_cmo_pro   ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). ============================= ⏰ Table of Contents ============================= 0:00 - Introduction 0:19 - About Bill Macaitis 1:09 - What is Customer Marketing? 2:00 - The Importance of Customer Marketing 2:47 - Why Metrics Are Stacked Against Customer Marketing 3:36 - The Old Playbook vs. Modern Marketing 4:27 - The Role of Sales and Customer Success 5:05 - Expanding Metrics Beyond Leads 5:47 - How Marketing Can Support Sales and Close Deals 6:27 - Encouraging Usage-Based Pricing and Expansion 7:08 - Retargeting and Educating Existing Customers 7:30 - In-Product Messaging and Education 8:00 - Long-Term Campaigns for Customer Education 9:00 - Leveraging Marketing for Capital Efficient Growth 9:50 - Modernizing Metrics for Marketing Teams 10:30 - Using Marketing for the Entire Customer Lifecycle